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Healthcare is boring, everyone floats in a sea of sameness. Healthcare is crowded with clinics, universities, insurance providers, and more all trying to communicate the same thing: we are here to care for you. They all fight to show they are the best at what they do, they have the best doctors, best care, etc. How can one be the best if everyone is claiming to be the best? Throw a dart on the map of healthcare providers and everyone is doing the same thing. There are some distinctions in care models with HMO vs. PPO, integrated healthcare networks, standalone urgent cares, etc. But for the most part, every brand blends together in a homogenous sludge of healthcare brands.
Role: Brand Strategist (lead) + Researcher (lead)
Project Type: Brand Strategy
Anchor 1
EXACTLY WHAT WE NEED.
"This is exactly what we needed to lay the foundation in creating our business. Using this as a guiding force, we can all row in the same boat together under the same mission and under the same fight. Christian's strategic thinking unleashed a powerful brand and key differentiators that allow us to make our mark on healthcare in a disruptive way, with a new voice.
- Dr. Joann Schafer M.D. - President & CEO, City+Ventures Health
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