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Let’s ditch the caregiver. When you think of a detergent, what do you think of? Clean laundry, cotton imagery, soft hues of of blue and white. Exactly, that’s what they all are, caregivers. Detergent brands are all bleeding together, other than a few market leaders, no one is doing anything unique. Even our own Whirlpool brand is a caregiver, let’s think different and go bolder.
Role: Brand Strategist (lead)
Project type: Brand Strategy
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WOW
“All I can say is WOW. Christian took our point of product differentiation and helped us make a brand from it. We were struggling to find our voice and break through the noise, but Christian’s perspectives helped us find our voice, find our fight, and find a way to win consumers.”
- Amanda Herman, Brand Manager - CPG
Whirlpool Corporation
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